Work that works.
We don’t cash your check and crank our mediocre creative that may or may not achieve its objective. What makes Darkly unique is that our focus is on consumer psychology. This discipline and how we leverage it is what Darkly puts behind the creative we develop. Design is subjective but the strategy behind it shouldn’t be. That’s why our work… well, works.
We are masters, scholars, award winners and experts in the following services:
BRAND IDENTITY & LOGO
We’re passionate about creating incredible brands. If you’re looking to brand or rebrand a company, startup, individual, or product – you’ve come to the right shop.
We work with you to develop a neatly packaged identity that connects your company, service or product to your target audience in a way that is understandable, compelling, relatable, and emotionally powerful.
Before embarking the branding process we become experts on your business, competition and industry, as well as identify your target audience. This discovery process helps us establish how you should look (logo, colors, fonts, imagery) and sound (voice, messaging, content strategy), which combined becomes your brand. Consumer psychology and design theory remain the solid undercurrents to ensure we don’t just evoke emotion, but the right emotion.
Our brand identity collections cover all of the core components you need to establish a unique, beautiful, and powerful image across all platforms.
We also offer logo-only projects for smaller budgets while still providing strategic and superior creative.
Think ‘brand’ is just a fancy word for ‘logo’? We’ve posted an enlightening article you’ll want to read + share here.
BUSINESS NAMING FOR COMPANIES, APPS + PRODUCTS
Coming up with a successful name for a company, product or service is as much a logistical challenge as it is creative. A good business name has 3 primary qualities: unique, available, and appropriate. The best names possess those qualities as well, but also have a deeper meaning behind them. We provide the best names.
After researching your business, product, competition, audience and industry, we get to work coming up with a list of potential names. After we’ve solidified the candidates, we initiate a comprehensive vetting process to verify each one is distinctive and available, both legally and reputation-ally, because the right name will make you stand apart from your competitors. This process also makes sure the candidates are linguistically appropriate, meaning they sound phonetically attractive and don’t imply anything offensive – cultural or otherwise.
One of the biggest challenges new brands face today is the lack of availability of “.com” extensions. For this reason, we provide available URL options for every name we come up with.
DESIGN + VISUAL COMMUNICATIONS
If you come to Darkly for design, expect to get something quite unexpected. We create stand out design for every platform imaginable, from digital to print, from packaging to large-format. Design is at the very heart of Darkly, as we take extreme pride in the work we produce.
Successful design comes down to the proper implementation of images and words. While most creative shops simply create what they think looks good, at Darkly we put strategy behind our graphic design – this strategy is a combination of design theory and consumer psychology.
We also take time to learn about your audience, competition, industry, brand, and business objective before embarking on the creative process. This enables us to create communications that tap into the human psyche, trigger emotions, provoke feeling, create curiosity, and compel action.
Infographics & creative data visualization needed to simplify complex concepts or process flows/functions/systems
Adverts: Digital + Print
Branded promotional merchandise
Business collateral & stationery
Social media graphics
Illustration: vector-based, hand drawn artwork for books, characters, invitations, cover art & more
Branded graphics: incorporating logo/elements into imagery and backgrounds
Training documents & educational pieces
Packaging: products, starter packs, branded gift boxes & other packaging needs
We love print, we love paper, we love die-lines, and we love making a brand become tangible. Let us do your next design project for you – we never bill by the hour and you always know what you’ll pay in total before we start. We also offer monthly creative retainers for less than the salary of one junior level designer!
Perhaps you need to restructure your marketing department, establish workflow procedures, figure out our creative process, hire the right people, efficiently allocate your marketing dollars, negotiate vendor contracts, or map out a communications plan. We are your consultants and confidants for anything related to marketing and creative operations and will guide you on making the smartest choices at every turn of the corner.
Looking for a full marketing plan? We develop customized & comprehensive annual marketing plans if you need some serious help laying the groundwork.
VIDEO, ANIMATION + MOTION GRAPHICS
There are just some things that only a video can adequately convey. From 2D character animation and interactive infographics to training videos and 3D product demonstrations, we’ve done it and most likely won an award in it. Bringing animation and motion to an otherwise stagnant image has extremely powerful results, and it won’t be long before we see motion and interactivity as commonplace.
Our video creation process is highly organized and comprehensive, including ideation, storyboarding, scripting, voice-over, design, illustration, audio/sound effects, production, and finally rendering for different platforms. We include you at every step of the process and ensure you’re never unaware of what the final product is going to look like.
Need something different? We do off-the-cuff 2D and 3D animation projects as well.
CREATIVE WRITING + BRAND MESSAGING
Your tagline, elevator pitch, mission/vision statements, and any other messaging used to describe your business are considered your brand messaging, or content strategy.
Content strategy is a critical cornerstone of all businesses whether they have it in place or not, because it establishes the “voice” of your brand, what makes it unique, and the WHY behind it. Your content strategy should also weave a compelling story in order to capture the hearts and minds of your audience.
At Darkly we are master storytellers and creative writers. We know how to persuade & captivate through the written word & strike a delicate balance between the functional and the aesthetic. Once we develop your content strategy, the hardest part is done for you – this content strategy feeds your communications seamlessly moving forward instead of having to come up with fresh copy every time.
We also offer writing for technical projects, websites, scripts/voice-overs, packaging, advertisements, social media, presentations/speeches, brochures, blogs and books.