What we do so well.
What we do not do is cash your check & crank out mediocre creative that may or may not work. We begin every project, big or small, with a discovery process in which we become experts on your brand, values, competition, target audience & industry. This enables us to put strategy behind our marketing & creative, resulting in positive returns on your investment. We educate you on our findings & guide you throughout the process so that you actually learn something & make better marketing decisions in the future. Below is a comprehensive list of the services we excel in.
BRAND IDENTITY & DEVELOPMENT
We don’t create logos; we create brands. This means that we develop your personality first, logo second & then follow up with all possible variations of the logo, font selections, color palette, supporting design essentials, image specifications, a style guide, a custom rubber stamp & branded templates for all of your core business collateral. Your brand is a crucial element to your success, and we’re here to help you get it right – artistically & strategically. If you’ve got an already-established brand that needs work, the same rules apply. And if you’ve got an already-established brand that you love & want to uphold… trust us… we get it.
From e-commerce platforms to simple microsites & portfolios, we are capable of meeting almost any need when it comes to online content. Every website we create includes custom design, layout & functionality unique to your brand, creating a digital environment that brings your brand to life. We employ strategic copy & content that optimizes your searchability, stunning imagery & graphics that capture your audience’s attention, clean code that is secure & a backend content management system that allows you to make updates when you need to.
Truly good design is effective at provoking feeling, creating curiosity & compelling action. No matter what the design project is, we approach it as craftsmen at our trade. We take visual communications very seriously, meaning we take strategy & apply it to our design. We can design for every platform imaginable, from digital to print, from packaging to large-format. Design is at the very heart of Darkly, as we take extreme pride in the work we produce.
Perhaps you need to restructure your marketing department, establish workflow procedures for your project managers, figure out where to put your marketing dollars, negotiate creative vendor contracts, create a marketing plan, or map out a strategic multi-channel ad campaign. Perhaps you just need someone there to call & ask questions of. We are your consultants & confidants through thick & thin, and can guide you on making the smartest choices for your brand at every turn of the corner.
From demographic analysis & profiling to competitive examination & market research, we begin every project with a solid amount of research in order to make intelligent decisions. We also offer deeper levels of research that require not only secondary, but primary findings through surveys, polls & census data. Research is a huge part of our process & values, and the amount of insight & value it brings is immeasurable.
PRINT & PACKAGING
If you come to Darkly for print, expect to get something quite unexpected. Large format print, billboards, murals, corporate stationery, editorial print ads, special event invitations, direct mail pieces, package design & more: we love print, we love paper, we love die-lines & we love making a brand tangible. We concept clever ideas for every print piece we do, creating a lasting impact with your target audience.
SOCIAL MEDIA ENGAGEMENT
Our goal is to create original, shareable & relevant content, organically incorporating your brand into the conversations your target audience is having. That’s why social engagement starts with creating a voice that reaches people in an entirely fresh way. Following the simple truth that 100 engaged followers are better than 1,000 neutral followers, social engagement is about engaging with the people who care. We establish your brand as the authority figure in its industry through sharing topics of substance & information. We drive real results: brand awareness, advocacy & loyalty.
BRANDED GEAR & PROMOTIONAL MERCHANDISE
When you want to get your brand out there in a unique way, promotional items can be incredibly effective. Darkly can take your brand & apply it to just about any promotional item – but we don’t stop there. We only work with top quality vendors to ensure the items you’re leaving behind with your potential customers truly reflect the value of your offering. We like to have fun with promotional products, concepting ideas that are not only fresh & original, but relevant to your brand.
VIDEO, MOTION GRAPHICS & MULTIMEDIA
It’s hard to find a talented, cost effective & capable agency in the arena of motion graphics, informational videos, multimedia flash banners, 3-dimensional design & full video production. But in your lucky case, you’ve just found us. We thoroughly enjoy doing these types of projects not only because we’re good at them, but also because we get to stretch our creative limits. We also write scripts, storyboard concepts & provide professional voice-overs, meaning we can execute a full video production from concept to execution.
Your content strategy is a cornerstone of your brand & includes all of your written communications both online & offline. When we think about writing copy for a brand, we think about the voice of that brand. This voice must be succinct, consistent & engaging if you’re to successfully gain the attention of any one person or massive group of people. We know how to persuade & captivate through the written word & strike a delicate balance between the technical and the creative.