Three college graduates set out to take the social media world by storm. They created Running Robot – liking the name but unsure of what direction to take with their soon-to-be brand. We came up with several iterations & concepts to represent the different personality types their brand could portray, as you’ll see below. Once a direction was chosen & feedback was given, we were able to nail the perfect identity for this 3-person startup by tying the name of the company in with the three partners themselves. This logo tells a story in that way. We used primary colors to bring the idea of simplification & approachability to this social media consulting firm, resulting in bringing their vision to life.