Reserve Strap is a new and improved watch band for your Apple Watch. It will charge your watch as you are wearing it and improve your battery life by 150%. The creators of Reserve Strap came to Darkly wanting packaging that stood out on the shelves and created interest for consumers. We accomplished this by using metallic paper combined with compelling graphics. Our goal was to show people that they are not limited by their watch battery anymore and to encourage them to venture out and explore.


Daniel Stephens & Alexis Peschke

What we did

Package Design / Copy Writing