Flux: Let Your Waste Make Haste
If orange is the new black, then Flux is the new garbage bag. Flux biodegradable waste bags are better for the environment & better for your home. To introduce their clean, elemental brand while driving the value behind their product, we created a friendly and approachable video that brought Flux to life. Starting and ending on the same point creates a circular message that embodies the essence of the bags themselves – and using a bird to demonstrate gives the brand both approachability and wings for future branding and outreach efforts.
ARTIST
David Holt & Daniel Stephens
What we did
Concept / Scripting / Motion Graphics / Illustration / Production
![](https://oz9668.p3cdn1.secureserver.net/wp-content/uploads/2014/08/flux-logo-e1438715841240.jpg?time=1721954410)
![](https://oz9668.p3cdn1.secureserver.net/wp-content/uploads/2014/08/flux-packaging-e1438715957299.jpg?time=1721954410)