If orange is the new black, then Flux is the new garbage bag. Flux biodegradable waste bags are better for the environment & better for your home. To introduce their clean, elemental brand while driving the value behind their product, we created a friendly and approachable video that brought Flux to life. Starting and ending on the same point creates a circular message that embodies the essence of the bags themselves – and using a bird to demonstrate gives the brand both approachability and wings for future branding and outreach efforts.