Lucid Life is the brain child of Amy Mendoza, renowned attorney and now life coach. The goal of Lucid Life is to help people realize that “having it all” is very possible, and it’s just on the other side of fear. The idea behind the brand was to symbolize the idea of a “shining light” or “light at the end of a tunnel” for someone who is struggling to find their purpose. This idea was then carried through captivating social media graphics & a business system.