Second Saturday Arizona is a nonprofit organization that educates women on a number of topics when they’re faced with divorce. Being a new nonprofit to the valley on a micro-budget, we turned them to social: setting out to take their Facebook Page status from 4 likes (2 of them being the Founders) to a widely-liked nonprofit dedicated to helping women go through divorce. With their workshop attendance as the KPI, our duel objective is to increase brand awareness & promote the workshops being held on the Second Saturday of every month. We’ve deployed highly targeted paid advertising + a consistent & relevant social media calendar/schedule that connects the brand with their target audience. We also created uniquely branded-graphics that make their Facebook Page look professionally established, memorable & meaningful.
What we did
Market Research / Social Media Management / Paid Social Advertising / Graphic Design / Demographic Profiling
READ THE CASE STUDY
The Demographic of Divorce: Research paper conducted for Second Saturday Arizona on their core demographic & target audience.