Alleviate Arizona Informotion PSA
“Alleviate” is a wellness campaign aimed at freshmen students attending Arizona State University, specifically, out of state students who are not so readily-adjusted to the harsh Arizona heat. The goal is to inform new desert dwellers that the heat does in fact have a real impact on the way they feel emotionally & mentally, not just physically. Alleviate’s aim is to educate students on coping methods for the negative effects of oppressive summer heat. The goal of this video is to communicate that information & message in an easy to understand way. We wanted to connect with college-aged youth, hence the bold colors, language & music.